Web Form Analytics: Commonly Asked Questions

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Frequently Asked Questions

• What is the difference between Site Analytics and Form Analytics?
  This is a common question. Web Site Analytics, like Google Analytics or Urchin track what pages on your site your visitors go to. This can be very useful information, but it doesn't tell you what your users are doing on your forms. With Web Site Analytics you will know how many people made it to your goal page but not what they did once they got there. Using these 2 services together is best as you can know what kept people from getting to your web form, and then what they did once they got there. Picture Web Form Analytics like a more focused version of Web Site Analytics, it helps you focus on the most important pages to see what can be done to improve performance and completion.
• Why don't my users submit the form?
  There are many things that can affect the completion of a form. Some things that can interfere are:
  
  1. User Confusion - Depending on what your form is asking for it may be difficult for your users to understand what is expected of them. Often when users don't understand your form they will enter something in the form fields before abandoning it. WebFormAnalytics will allow you to capture those unfinished form entries so you can determine what the problem is so you can improve your form completion.
  2. Form failure - This is actually a huge problem on the internet. Some of the reasons for forms not working are browser compatibility issues, javascript errors, and malformed web pages. We have all probably seen websites that we could not complete a sale on because of an error that we received. Many times the webmaster thinks everything is working perfectly and can not figure out why nobody is purchasing their wonderful product. There is more to online sales than having a great product. We have to actually make it available to people. There are also a number of things that can cause a previously working form to stop working. A couple of things that can lead to this are new browser versions and server upgrades that affect the security of the site. Internet Explorer is infamous for breaking sites with every new release. WebFormAnalytics will help you stay on top of these changes.
  3. Loss of interest - A common distraction from your site's goal is advertising. WebFormAnalytics can help you determine if people are clicking away from your form before completion. Knowing this can help you streamline your web form so users finish what they started.